FORT ERIE (September 23, 2021) Today, the Canadian Public Relations Society (CPRS) awarded the Town of Fort Erie with a Gold Award of Excellence for the category “Canadian Digital Communications Campaign of the Year” and a Silver Award of Excellence for the category “Canadian Marketing Communications Campaign of the Year” for Fort Erie’s award entry titled: A Beach with Two Names.
“During COVID-19, we learned just how important effective communications can be when dealing with a crisis. It’s an honour to be awarded two national awards and one regional award for our Bay Beach communications in 2020. These awards reinforce just how hard, and smart, our team worked in order to help keep residents and visitors informed of Bay Beach operations during the start of COVID-19,” said Tom Kuchyt, CAO.
The digital communications category awards organizations that successfully engage with target audiences to create engaged communities. The marketing communications category awards organizations that successfully connect integrated public relations, marketing and advertising strategies to help market to external audiences.
CPRS is an organization of professionals who practice public relations in Canada and abroad. CPRS members work to maintain the highest standards and to share a uniquely Canadian experience in public relations.
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Congratulations! Since communication worked so well wrt Bay Beach it only makes sense to rollout to other aspects of town operations as well. I look forward to seeing progress in this area!